What is spamming or UCE?

What is spamming or UCE?

Spamming or UCE (Unsolicited Commercial E-Mail) is simply sending e-mails to people without their permission. It is a terrible practice that just hurts the legitimate business. Most often they are blasted out to bulk mailing lists. Obviously they work, otherwise it wouldn’t be done, but it is just plain stupid, insensitive and ruthless… they don’t care about you, just the mighty dollar.

What are the consequences of spamming?

If you are discovered to be spamming, many terrible things can happen! First, and the least damaging, you could lose credibility and develop a bad reputation with an ISP or Web Hosting Service. This could result in you essentially being shut down.

If your case is bad enough, expect legal action, fines or even imprisonment for up to 5 years!

How do I avoid spamming?

I suggest visiting SpamLaws.com. Read up on the Can-Spam Act of 2003 it will tell you everything you need to know. Here are some quick requirements to keep in mind:

1. Always have an “unsubscribe” or “opt out” link and/or instructions: the recipient must be given the opportunity to stop receiving your e-mails in every e-mail.

2. If they do unsubscribe you have 10 days to complete the request.

3. There must me a legitimate “From” address, domain name, and IP Address.

4. The subject line must be relevant and accurate. 5. And one more important thing you must do is Include your Physical Address.

In Conclusion:

E-mail marketing can be powerful if approached with the methods recommended above. This is a business. Just like any business on or offline the key to long term success is to build a long term relationship, take care of people, respect their time, and provide them with service that they require, need, or ask for...